To promote Season 2 of Wednesday, we partnered with Wendy’s to subvert the traditional fast food collaboration. True to the character’s anti-corporate ethos, the partnership was reframed as a punishment rather than a promotion.
The Meal of Misfortune transformed the drive thru into a deliberately unsettling experience, where fans willingly endured hours long waits to receive their orders from a morgue inspired setting. By turning familiar brand conventions on their head, the campaign rejected the idea of a “happy” meal and invited audiences to fully embrace the discomfort.
Enjoy the anguish.
Directed by Sam Pilling, Produced by Magna Studios.
The Meal of Misfortune transformed the drive thru into a deliberately unsettling experience, where fans willingly endured hours long waits to receive their orders from a morgue inspired setting. By turning familiar brand conventions on their head, the campaign rejected the idea of a “happy” meal and invited audiences to fully embrace the discomfort.
Enjoy the anguish.
Directed by Sam Pilling, Produced by Magna Studios.
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