How do you announce Netflix's biggest year yet? By launching the company's most ambitious campaign to date. In an action-packed, easter egg-filled hero spot, we teased fans with the exciting lineup of films and shows arriving in 2025, all while redefining industry standards for releasing content slates.
"You're Not Ready for What's Next" places fans at the heart of the action, delivering surprises at every turn. As viewers follow the protagonist's journey into the world of Netflix, hidden easter eggs offer tantalizing hints of what's to come in 2025.
Alongside the hero film, we launched a global social media and out-of-home (OOH) campaign, informing fans that they're not ready for the return of their favorite shows and the discovery of new films.
Done in partnertship with wieden+kennedy Portland. Directed by MEGAFORCE, Produced by Iconoclast, Edited by Adriana Legay @ Final Cut.
"You're Not Ready for What's Next" places fans at the heart of the action, delivering surprises at every turn. As viewers follow the protagonist's journey into the world of Netflix, hidden easter eggs offer tantalizing hints of what's to come in 2025.
Alongside the hero film, we launched a global social media and out-of-home (OOH) campaign, informing fans that they're not ready for the return of their favorite shows and the discovery of new films.
Done in partnertship with wieden+kennedy Portland. Directed by MEGAFORCE, Produced by Iconoclast, Edited by Adriana Legay @ Final Cut.
Client: Netflix
Role: Creative Direction
Year: 2025
Collaborators: Jesse Green, Spenser Somers, Aarti Thiagarajan, Magno Herran, Ali Lee, Divya Reddy, Colin Parajon, Brooke Lonegan, Bruno Frankel, Meg Smith, Allegra Miller, Juan Muñoz, Lisa French, Kamey Butler, Jake Irwin, Felipe Mollica, Noah Natan, Corinna Banda, Luchis Richelme, Tathiana Knack, Melissa Falchini
Press: Adweek, AdAge, USA Today, Tech Crunch, Marketing Dive
Role: Creative Direction
Year: 2025
Collaborators: Jesse Green, Spenser Somers, Aarti Thiagarajan, Magno Herran, Ali Lee, Divya Reddy, Colin Parajon, Brooke Lonegan, Bruno Frankel, Meg Smith, Allegra Miller, Juan Muñoz, Lisa French, Kamey Butler, Jake Irwin, Felipe Mollica, Noah Natan, Corinna Banda, Luchis Richelme, Tathiana Knack, Melissa Falchini
Press: Adweek, AdAge, USA Today, Tech Crunch, Marketing Dive
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