To commemorate Asian and Pacific Islander Heritage Month, Vans partnered with Get Lit - Words Ignite, a local non-profit whose mission is to increase literacy, empower youth, and inspire communities through poetry. As a brand that stands for creative expression, we decided to uplift the voices of four young Asian American poets, Jelina Hendrickson, Afrah Alam, Della Dragon, and Gordon Ip. Their voices weren’t edited or censored.

Additionally, Vans remains committed to supporting local communities, and will also be donating to the Asian Mental Health Collective, a non-profit organization with a mission to normalize and de-stigmatize mental health within the Asian community.

Client: Vans
Role: Creative Direction
Year: 2021

Collaborators: Ryan E Young, HeeJae Kim, Jill Menor, Jared Abe, Jordan Schweitzer, Chase Weikal, Carly Gomez, Rob teague, CharmaineRegina Asril Lee, Nate Rogers


All works © Bruno Luglio 2023. Please do not reproduce without the expressed written consent of Bruno Luglio.