For the launch of the Lizzie signature shoe, we created an immersive, Alice-in-Wonderland-inspired experience at Goya Studios in LA. Somewhere Else Entirely allowed visitors to learn about the key product features: Durability, Sustainability, and Universal Fit and hangout or skate in a dreamy, psychedelic garden.

Made possible with our friends at Matte Projects.

Client: Vans
Role: Creative Direction
Year: 2022

Collaborators: Mia Madrid, Trinity Rose, Holiday Black, Ben Kaplan, Alex Patterson, Mark Goldman, Bob LaSalle, Chase Nanm, Joe Edelman, Carly Gomez, Marc Johns, Rob Teague