For the 2021 Vans x Cult Bikes collab, we worked with the studio PLANT to create a design system that reflects the nature of both brands together: Gritty, raw, in-your-face and fresh. 

The design concept comes from the collab idea of “Never Fade” – The perfect cue for all design freaks out there.

Client: Vans
Role: Creative Direction
Year: 2021

Collaborators: Bruno Oppido, João Linneu, Bob LaSalle, Alex Johnson, Jeff Cabebe, Rob Teague, Chase Nann, Andrew Mapstone, Cult Crew m/

All works © Bruno Luglio 2023. Please do not reproduce without the expressed written consent of Bruno Luglio.