Vans kicked off the release of its new all-weather shoe collection in a big way–literally. The footwear brand sent two vans, designed to look like giant, 10-foot-tall replicas of Vans’ new MTE-3 shoe line, on a drive throughout New York City, aiming to showcase the “extreme weather defense”. So we showed up in NYC during winter 'walking' with these giants MTEs. While we run the city through the elements, locals and influencers stopped by driving PR and engagement from the NYC community guided by New York Nico and Lil Mo Mozzarella.

Made with our friends at GUT Los Angeles and produced by the amazing team at Street Factory.

Client: Vans
Role: Creative Direction
Year: 2022

Collaborators: Mark Goldman, Hector Osuna, Marc Johns, Carly Gomez, Rob Teague, Taylor Norman, Bruno Aconfora, Paulo Damasceno, Anselmo Ramos, Fernando Ribeiro

Press: Highsnobiety, AdAge, Nice Kicks, Gear Junkie, Office Mag