Cheetos is known for sponsoring celebrity hands.
So to promote Wednesday Season 2, we asked ourselves: what if the celebrity was only a hand?

Enter Thing — the most iconic hand in pop culture — now officially sponsored by Cheetos.

Directed by Freddy Mandy, Produced by Smuggler, made in partnership with the great people at GSP.

Client: Netflix
Role: Creative Direction
Year: 2025

Collaborators: Kat Kvas, Anissa Richmond, Alex Fiquette, Malek Draoui, Rhys Hillman, Guido Rama

Press: Adweek, Delish, AdAge