To extend the world of Emily in Paris beyond the screen, we partnered with Agence Grateau to create a fashion campaign rooted in the show’s playful take on European style and culture.

The brief was simple: make it unmistakably Italian. The answer was Peroni.

Introducing, for the first time ever, the Couturzie, a fashion forward collaboration where Italian beer culture meets Parisian couture.

Directed by Max Siedentopf, Produced by DIVISION
Client: Netflix
Role: Creative Direction
Year: 2025

Collaborators: Kat Kvas, Mikio Bradley, Karen Zack, Anissa Richmond, Nicholas Moreno, Mikey Z, Matt Angrisani, Mara Rigney, Meg Smith, Whembley Sewell, Smith





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All works © Bruno Luglio 2025. Please do not reproduce without the expressed written consent of Bruno Luglio.