https://brunoluglio.com Bruno Luglio Fri, 20 Feb 2026 21:02:49 +0000 https://brunoluglio.com en https://brunoluglio.com/Cheetos-x-Wednesday Thu, 19 Feb 2026 17:01:03 +0000 Bruno Luglio https://brunoluglio.com/Cheetos-x-Wednesday Cheetos is known for sponsoring celebrity hands.So to promote Wednesday Season 2, we asked ourselves: what if the celebrity was only a hand? Enter Thing — the most iconic hand in pop culture — now officially sponsored by Cheetos.Directed by Freddy Mandy, Produced by Smuggler, made in partnership with the great people at GSP. Client: NetflixRole: Creative Direction Year: 2025 Collaborators: Kat Kvas, Anissa Richmond, Alex Fiquette, Malek Draoui, Rhys Hillman, Guido RamaPress: Adweek, Delish, AdAge <img width="3452" height="1940" width_o="3452" height_o="1940" data-src="https://freight.cargo.site/t/original/i/72f0bded1aa7af74653cdb2fe73da861b563a591b04a843bad255be549bacacc/Screenshot-2026-02-19-at-9.16.12AM.png" data-mid="245082270" border="0" src="https://freight.cargo.site/w/1000/i/72f0bded1aa7af74653cdb2fe73da861b563a591b04a843bad255be549bacacc/Screenshot-2026-02-19-at-9.16.12AM.png" /><img width="3454" height="1936" width_o="3454" height_o="1936" data-src="https://freight.cargo.site/t/original/i/e26d3787e0aae87d4d0afd2154da123655f05c141599e0129dc13033a383e59d/Screenshot-2026-02-19-at-9.16.54AM.png" data-mid="245082273" border="0" src="https://freight.cargo.site/w/1000/i/e26d3787e0aae87d4d0afd2154da123655f05c141599e0129dc13033a383e59d/Screenshot-2026-02-19-at-9.16.54AM.png" /> <img width="3450" height="1934" width_o="3450" height_o="1934" data-src="https://freight.cargo.site/t/original/i/328d932e390042f73ef8a0a1b58258935322349e4385e81d2b664cab039980da/Screenshot-2026-02-19-at-9.16.24AM.png" data-mid="245082271" border="0" src="https://freight.cargo.site/w/1000/i/328d932e390042f73ef8a0a1b58258935322349e4385e81d2b664cab039980da/Screenshot-2026-02-19-at-9.16.24AM.png" /> <img width="3448" height="1936" width_o="3448" height_o="1936" data-src="https://freight.cargo.site/t/original/i/c3b24a1137d426c177e4c28b77d6a12b41b425fb4a4487fdf30f23e7dc0a6a2b/Screenshot-2026-02-19-at-9.16.40AM.png" data-mid="245082272" border="0" src="https://freight.cargo.site/w/1000/i/c3b24a1137d426c177e4c28b77d6a12b41b425fb4a4487fdf30f23e7dc0a6a2b/Screenshot-2026-02-19-at-9.16.40AM.png" /> Next︎ https://brunoluglio.com/Peroni-x-Emily-in-Par Sat, 07 Feb 2026 22:11:00 +0000 Bruno Luglio https://brunoluglio.com/Peroni-x-Emily-in-Par To extend the world of Emily in Paris beyond the screen, we partnered with Agence Grateau to create a fashion campaign rooted in the show’s playful take on European style and culture. The brief was simple: make it unmistakably Italian. The answer was Peroni. Introducing, for the first time ever, the Couturzie, a fashion forward collaboration where Italian beer culture meets Parisian couture.Directed by Max Siedentopf, Produced by DIVISION Client: NetflixRole: Creative Direction Year: 2025 Collaborators: Kat Kvas, Mikio Bradley, Karen Zack, Anissa Richmond, Nicholas Moreno, Mikey Z, Matt Angrisani, Mara Rigney, Meg Smith, Whembley Sewell, Smith Next︎ https://brunoluglio.com/FILA-Bellissimo Fri, 19 Jul 2024 17:00:04 +0000 Bruno Luglio https://brunoluglio.com/FILA-Bellissimo In a crowded sportswear market dominated by narratives of hard work, blood, sweat, and tears, FILA set out to reposition itself by carving a distinctive space of its own. The new platform, Bellissimo, reconnected the brand to its Italian heritage, blending sportswear with the philosophy of La Dolce Vita, a celebration of slowing down, appreciating everyday moments, and living life to the fullest. The film Welcome to the Bellissimo Country Club introduced a new brand world where elite performance meets indulgence, and playing at your best is just as important as enjoying the beauty of life. In parallel, I led a full global brand refresh that modernized FILA’s identity while preserving the core elements of its Italian legacy. The system evolved into a digital first expression designed for contemporary platforms, balancing timeless aesthetics with a more current and culturally relevant execution. Directed by François Rousselet, Photography by Max Siedentopf, Produced by DIVISION. Client: FILARole: Creative Direction Year: 2024 Collaborators: Lucas Tristão, Sara Philips, Smith, Joannie Tellier, Isabelle Allard, Manon Lebreton, Tom Ramsden, Annie Ly-Quan, MC Cabral, Mason Pereira, Naralie Rodrigues, Eleni Alafoginis, Ryan King, Damien Bertels, Emily Maxey, Sydney Weymouth, Erik Troedsson, Yasmine Uteene, Gaelle Paquet, Kris Manchaster <img width="8334" height="5532" width_o="8334" height_o="5532" data-src="https://freight.cargo.site/t/original/i/65aa32b969eb403dc71034fb15b523ec81b1dfb69617952301a55f48128ac6ac/FILA_2024-c-01.png" data-mid="245082378" border="0" src="https://freight.cargo.site/w/1000/i/65aa32b969eb403dc71034fb15b523ec81b1dfb69617952301a55f48128ac6ac/FILA_2024-c-01.png" /> <img width="2500" height="1380" width_o="2500" height_o="1380" data-src="https://freight.cargo.site/t/original/i/6f11e397387e373ff4232cf1170de42503f27c80e5ba311a87c4f67b9a798655/FILA_2024-b-07.png" data-mid="245082377" border="0" 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data-src="https://freight.cargo.site/t/original/i/0b2c723847ef7d1c20bf42e5bdd7bda6261e228a2e02bdfefed3b75ecba693ee/golfgirl-mockup.jpg" data-mid="245082383" border="0" src="https://freight.cargo.site/w/1000/i/0b2c723847ef7d1c20bf42e5bdd7bda6261e228a2e02bdfefed3b75ecba693ee/golfgirl-mockup.jpg" /> <img width="2500" height="1936" width_o="2500" height_o="1936" data-src="https://freight.cargo.site/t/original/i/39ad3af2662b3dfa90dfb40f0320bf35b123127340fb2d053126cfcc42bcd024/tennisgirl-mockup.jpg" data-mid="245082387" border="0" src="https://freight.cargo.site/w/1000/i/39ad3af2662b3dfa90dfb40f0320bf35b123127340fb2d053126cfcc42bcd024/tennisgirl-mockup.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/80d793ae2cc12391e305a02b8cebf599d3979e26db4e8b4f2214647337f76b26/FILA_STRIPES_POST5-ezgif.com-video-to-gif-converter.gif" data-mid="245082382" border="0" 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data-src="https://freight.cargo.site/t/original/i/8ba9f9f22038c4f379254438f1f0f785c9c28f6b2173adb9c4295b18fa5ba798/0729_POST_BARRETTA3.jpg" data-mid="245119141" border="0" src="https://freight.cargo.site/w/1000/i/8ba9f9f22038c4f379254438f1f0f785c9c28f6b2173adb9c4295b18fa5ba798/0729_POST_BARRETTA3.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/4accd18076a4f23c277fa1dae5d53e9546e723001c2722b91f06f180913639bd/0729_POST_BARRETTA2-ezgif.com-video-to-gif-converter.gif" data-mid="245119140" border="0" src="https://freight.cargo.site/w/800/i/4accd18076a4f23c277fa1dae5d53e9546e723001c2722b91f06f180913639bd/0729_POST_BARRETTA2-ezgif.com-video-to-gif-converter.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c1efcde2a80779d2895ece53f30e07fec7c58512fc3e5c7b29dda41fb9e50a0/golfgirl-square-mockup.jpg" data-mid="245119434" border="0" 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height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ef834b825f419f18715d166af600f72372ca28da33e5444b27168322690b5144/POST5.jpg" data-mid="245120232" border="0" src="https://freight.cargo.site/w/1000/i/ef834b825f419f18715d166af600f72372ca28da33e5444b27168322690b5144/POST5.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6f12510020e06020e56142e1003efcd53ba197fa8a744cdc64e60955e64c4e75/POST7.jpg" data-mid="245120233" border="0" src="https://freight.cargo.site/w/1000/i/6f12510020e06020e56142e1003efcd53ba197fa8a744cdc64e60955e64c4e75/POST7.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/822967034055240bdf5d51c0fd4f87eb36211d8b29f6823b78707ca898cc1454/POST8.jpg" data-mid="245120234" border="0" 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data-src="https://freight.cargo.site/t/original/i/e151a8459d962414e094bd9420558484c71163edb3b072e8fdee293d1bb22267/Screenshot-2025-02-01-at-6.51.25PM.png" data-mid="245119859" border="0" src="https://freight.cargo.site/w/1000/i/e151a8459d962414e094bd9420558484c71163edb3b072e8fdee293d1bb22267/Screenshot-2025-02-01-at-6.51.25PM.png" /> <img width="2100" height="1334" width_o="2100" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6516e1bbce2d0febdeedff3737c920d936c1aff5e3822074f6f99ae35df5b51f/Untitled-2-11.gif" data-mid="245119860" border="0" src="https://freight.cargo.site/w/1000/i/6516e1bbce2d0febdeedff3737c920d936c1aff5e3822074f6f99ae35df5b51f/Untitled-2-11.gif" /><img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/4550b76e2a5c95555e38d511a65b77aed72551f3c2d77cdf1e7e6a58f1c9a9e5/FILA_2024-c-07.png" data-mid="245119861" border="0" src="https://freight.cargo.site/w/1000/i/4550b76e2a5c95555e38d511a65b77aed72551f3c2d77cdf1e7e6a58f1c9a9e5/FILA_2024-c-07.png" /> Next︎ https://brunoluglio.com/Now-this-is-taxes-The-WWE-RAW-Way Fri, 30 Jan 2026 17:53:43 +0000 Bruno Luglio https://brunoluglio.com/Now-this-is-taxes-The-WWE-RAW-Way We’re all usually very confused during Tax Season, so we partnered with TurboTax to facilitate taxes for everyone – Including WWE RAW Superstars. Watch Rhea Ripley, Rey Mysterio and Bron Breakker do their taxes, the WWE RAW way. Directed by Eoin Glaister, Produced by Stink, Edited by Mah Ferraz &amp; Emily Aubry @ Church Edit, Post by Noize. Client: NetflixRole: Creative Direction Year: 2025 Collaborators: Karen Zack, Dave Offenheiser, Nicole Lee, Nick Stokes, Ansel Wallenfang, Matt Angrisani, Lexi Whelan, Mara Rigney, Nick Feder, Jesse Green, Aarti Thiagarajan, Magno Herran, Bruno Frankel, Meg Smith, Sara Strauss, Whembley Sewell Press: Adweek Next︎ https://brunoluglio.com/Wendy-s-x-Wednesday Fri, 20 Feb 2026 21:02:49 +0000 Bruno Luglio https://brunoluglio.com/Wendy-s-x-Wednesday To promote Season 2 of Wednesday, we partnered with Wendy’s to subvert the traditional fast food collaboration. True to the character’s anti-corporate ethos, the partnership was reframed as a punishment rather than a promotion. The Meal of Misfortune transformed the drive thru into a deliberately unsettling experience, where fans willingly endured hours long waits to receive their orders from a morgue inspired setting. By turning familiar brand conventions on their head, the campaign rejected the idea of a “happy” meal and invited audiences to fully embrace the discomfort. Enjoy the anguish. Directed by Sam Pilling, Produced by Magna Studios. Client: NetflixRole: Creative Direction Year: 2025 Collaborators: Karen Zack, Lisa French, Alex Fiquette, Malek Draoui Press: People, ABC News, TimeOut, Today, AdAge,&nbsp; <img width="6000" height="3437" width_o="6000" height_o="3437" data-src="https://freight.cargo.site/t/original/i/12da30581416a20cfe381a30622edd1c45bc786ef4af07c74ac99a79ef33c20e/01_Wednesday-Family-Shot_690-3_HERO-PRESS--SHOT.jpg" data-mid="245120957" border="0" src="https://freight.cargo.site/w/1000/i/12da30581416a20cfe381a30622edd1c45bc786ef4af07c74ac99a79ef33c20e/01_Wednesday-Family-Shot_690-3_HERO-PRESS--SHOT.jpg" /> Next︎ https://brunoluglio.com/Next-on-Netflix-2025 Fri, 07 Feb 2025 22:51:36 +0000 Bruno Luglio https://brunoluglio.com/Next-on-Netflix-2025 How do you announce Netflix's biggest year yet? By launching the company's most ambitious campaign to date. In an action-packed, easter egg-filled hero spot, we teased fans with the exciting lineup of films and shows arriving in 2025, all while redefining industry standards for releasing content slates. "You're Not Ready for What's Next" places fans at the heart of the action, delivering surprises at every turn. As viewers follow the protagonist's journey into the world of Netflix, hidden easter eggs offer tantalizing hints of what's to come in 2025.Alongside the hero film, we launched a global social media and out-of-home (OOH) campaign, informing fans that they're not ready for the return of their favorite shows and the discovery of new films. Done in partnertship with wieden+kennedy Portland. Directed by MEGAFORCE, Produced by Iconoclast, Edited by Adriana Legay @ Final Cut. Client: NetflixRole: Creative Direction Year: 2025 Collaborators: Jesse Green, Spenser Somers, Aarti Thiagarajan, Magno Herran, Ali Lee, Divya Reddy, Colin Parajon, Brooke Lonegan, Bruno Frankel, Meg Smith, Allegra Miller, Juan Muñoz, Lisa French, Kamey Butler, Jake Irwin, Felipe Mollica, Noah Natan, Corinna Banda, Luchis Richelme, Tathiana Knack, Melissa Falchini Press: Adweek, AdAge, USA Today, Tech Crunch, Marketing Dive Next︎ https://brunoluglio.com/Squid-Game-S2-x-Duolingo Fri, 03 Jan 2025 20:39:15 +0000 Bruno Luglio https://brunoluglio.com/Squid-Game-S2-x-Duolingo When Squid Game Season 1 launched, Duolingo saw a 40% increase in their Korean lessons. So, to support the launch of Season 2, they were the perfect partner. By embodying the menacing traits of the famous Pink Guards, Duo the Owl suited up in his own pink jumpsuit to get people to learn Korean, or else... We first launched a teaser that garnered over 5 million views in the first 24 hours. Then, with an unexpected turn, we dropped a K-Pop banger called “Korean or Get Eaten” on all streaming platforms, accompanied by a music video that showed the fate of those who break their learning streak. The track had over 6 million streams in the first week, while the music video had over 15 million views.Done in partnertship with the Duolingo In-House creaive team. Directed by Warren Fu, Produced by Partizan, Edited by Mah Ferraz @ Church Edit. Client: Squid Game Season 2 &amp; DuolingoRole: Creative Direction Year: 2024 Collaborators: Chidera Ufondu, Jenny Park, Nick Feder, Tara Hallman, Leanne Sawicki, Jesse Green, Midori McSwain, Aneka Myles Press: Adweek, AdAge, USA Today, Tech Crunch, Marketing Dive <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/851fa5933a8581532c910641c9d8966f9a3b67b9501974d5d23ff6302f077a67/SM041402NS4043KI.jpg" data-mid="224251619" border="0" src="https://freight.cargo.site/w/1000/i/851fa5933a8581532c910641c9d8966f9a3b67b9501974d5d23ff6302f077a67/SM041402NS4043KI.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8a58638575e9018372783aaf7e9b488459993694ce454dc2b8c2a436ed9fb61b/SM041402NS4044KI.jpg" data-mid="224251620" border="0" src="https://freight.cargo.site/w/1000/i/8a58638575e9018372783aaf7e9b488459993694ce454dc2b8c2a436ed9fb61b/SM041402NS4044KI.jpg" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b080e781380cec910905e5afdbc0ea419060fc804f22c5b80fc6c96e74faad4e/Duolingo_Squid_Game_TikTok_Filter_Still-copy.jpg" data-mid="224251763" border="0" src="https://freight.cargo.site/w/1000/i/b080e781380cec910905e5afdbc0ea419060fc804f22c5b80fc6c96e74faad4e/Duolingo_Squid_Game_TikTok_Filter_Still-copy.jpg" /> Next︎ https://brunoluglio.com/David-Bowie-is-Here Tue, 23 Jun 2020 20:31:41 +0000 Bruno Luglio https://brunoluglio.com/David-Bowie-is-Here DAVID BOWIE IS HERE took over all of Broadway-Lafayette station, featuring over 40 unique pieces about the music icon’s life in the neighborhood and New York City. The work covered a spectrum as broad as Bowie’s category-defying career, including never-before-seen images from photographers such as Mick Rock and Masayoshi Sukita, personal artifacts from his archive, new commissioned pieces from longtime collaborators, staircases featuring Bowie’s lyrics about New York City, and a 150-ft anamorphic centerpiece that shows Bowie from two eras. Each piece came accompanied with a Spotify code so commuters could listen to the David Bowie song it inspired. At launch, we released 250,000 David Bowie MetroCards—based on five different Bowie musical alter-egos—available only at Broadway-Lafayette. Client: Spotify Role: Creative Direction Year: 2018 Collaborators: Noel Yeo, Erik Herstromm, William Oswin, Cynthia Angel, Belinda Lopez, Christy Motch, Kenzie Tankersley, Candice Greenberg, Alex BodmanPress:&nbsp;Hypebeast,&nbsp;Variety,&nbsp;Billboard,&nbsp;HyperAllergic,&nbsp;FastCo,&nbsp;TimeOut,&nbsp;FADER,&nbsp;Design Taxi <img width="1400" height="863" width_o="1400" height_o="863" data-src="https://freight.cargo.site/t/original/i/96cf96eb8e4b4e3c4a101197b3a2b1f86ad24da310d035e054d468067c822eca/85aa1366282693.5b3ecf7fd9642.jpg" data-mid="75474685" border="0" src="https://freight.cargo.site/w/1000/i/96cf96eb8e4b4e3c4a101197b3a2b1f86ad24da310d035e054d468067c822eca/85aa1366282693.5b3ecf7fd9642.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/0ffb717d547761a6067d991cf16e8e032ae10376fc705ce1d90dce806444b4ad/8aa25d66282693.5b291e15410c0.jpg" data-mid="75474677" border="0" 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data-src="https://freight.cargo.site/t/original/i/47c5ded6cb2d5c7325eac1a0b879b849bde88a3757104cce99e1805802c296ab/42bc5366282693.5b3aa28e27f91.jpg" data-mid="75474680" border="0" src="https://freight.cargo.site/w/1000/i/47c5ded6cb2d5c7325eac1a0b879b849bde88a3757104cce99e1805802c296ab/42bc5366282693.5b3aa28e27f91.jpg" /> <img width="1400" height="869" width_o="1400" height_o="869" data-src="https://freight.cargo.site/t/original/i/eed86cdb85168c54a9e27d82f1e1ff8c45b45dacb79985891aac147cd1bfa55e/7ffa0c66282693.5b3a820ba94ac.jpg" data-mid="75474676" border="0" src="https://freight.cargo.site/w/1000/i/eed86cdb85168c54a9e27d82f1e1ff8c45b45dacb79985891aac147cd1bfa55e/7ffa0c66282693.5b3a820ba94ac.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/c63499d0c8b6f4886728c8ca2c263ac70f62b7e198b8d87014872d7257648b10/2f732066282693.5b2925962dec9.jpg" data-mid="75474674" border="0" 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data-src="https://freight.cargo.site/t/original/i/055b703205c0666c15458f85bda522e6e8fb5c2f59c2743af31afc2b4e458819/e07ab566282693.5b294db3a4802.jpg" data-mid="75474696" border="0" src="https://freight.cargo.site/w/1000/i/055b703205c0666c15458f85bda522e6e8fb5c2f59c2743af31afc2b4e458819/e07ab566282693.5b294db3a4802.jpg" /> <img width="800" height="451" width_o="800" height_o="451" data-src="https://freight.cargo.site/t/original/i/6c674471c7cfd7d8a190b6d78ba2c35fae33042a019ee7aa7bc83e34f7fc4b7a/74100866282693.5b3ae3691c0e7.gif" data-mid="75474694" border="0" src="https://freight.cargo.site/w/800/i/6c674471c7cfd7d8a190b6d78ba2c35fae33042a019ee7aa7bc83e34f7fc4b7a/74100866282693.5b3ae3691c0e7.gif" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/b3475a4f9f385974929984677f6c61696f64ac528abee5198e700f7b6aa3889f/3435bd66282693.5b2925962d127.jpg" data-mid="75474688" border="0" 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data-src="https://freight.cargo.site/t/original/i/406706cad3ded5dd92c367b42f0fbdb0613343c9cc819c2a2e9835f5dfaa8103/44796466282693.5b3a820ba9b52.jpg" data-mid="75474692" border="0" src="https://freight.cargo.site/w/1000/i/406706cad3ded5dd92c367b42f0fbdb0613343c9cc819c2a2e9835f5dfaa8103/44796466282693.5b3a820ba9b52.jpg" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/70fe116b28b07890f85bccd26867b2de651768cf7320e126f1e3bd02938cb188/44d7d966282693.5b3aa28e27b01.jpg" data-mid="75474683" border="0" src="https://freight.cargo.site/w/1000/i/70fe116b28b07890f85bccd26867b2de651768cf7320e126f1e3bd02938cb188/44d7d966282693.5b3aa28e27b01.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/db54d3e15a0c148669a49e0d13014d9947af94ef2e153f525d8b71cfd72d20cc/63973766282693.5b2bf001a13c8.jpg" data-mid="75474693" border="0" src="https://freight.cargo.site/w/1000/i/db54d3e15a0c148669a49e0d13014d9947af94ef2e153f525d8b71cfd72d20cc/63973766282693.5b2bf001a13c8.jpg" /> Next︎ https://brunoluglio.com/DoorDash-x-Nobody-Wants-This-1 Tue, 11 Mar 2025 16:41:56 +0000 Bruno Luglio https://brunoluglio.com/DoorDash-x-Nobody-Wants-This-1 Have you ever caught yourself questioning your life decisions while staring at a Renaissance painting and wondering how joyful it must have been to live without responsibilities like cooking, picking up prescriptions, or organizing a calendar packed with Zoom calls? I know I have and so has Esther from the hit show Nobody Wants This (played by the amazing Jackie Tohn). Luckily, we have DoorDash to help us out.Directed by Sophia Rey, Produced by Academy Pictures &amp; Shot by Lol Crawley Client: NetflixRole: Title Lead, Creative Direction Year: 2025 Collaborators: Hailey Lawrence, Page JS, Tara Hallman, Sarah Cartwright, Shawn Rubin, Whembley Sewell Next︎ https://brunoluglio.com/Proud-Whopper Tue, 23 Jun 2020 22:14:46 +0000 Bruno Luglio https://brunoluglio.com/Proud-Whopper In the beginning of 2014, Burger King decided it was time to shift it's "HAVE IT YOUR WAY" product-centric line towards a more human-centric territory. That's how "BE YOUR WAY" was born. Together with the client, we figured it would be more impactful (and a lot cheaper) to search for one big idea and surf the PR wave this would this would hopefully generate. That's how the PROUD WHOPPER was born. With over 1 billion media impressions, 7 million views, 450,000 blog mentions, thousands of Instagram photos, and wrappers sold on eBay for up to US$ 1025, we can now say it was a smart choice. Client: Burger King Role: Creative Direction, Art DirectionYear: 2014 Collaborators: Ivan Guerra, Anselmo Ramos, Rodrigo Bistene, Renata Neumann, Fernando Machado, Veronica Beach, Paulo Fogaça, Rafael GiorginoPress:&nbsp;Time Magazine,&nbsp;FastCo,&nbsp;AdAge Best of 2014,&nbsp;Fortune,&nbsp;Huffington Post,&nbsp;Washington Post,&nbsp;Lance Bass from N’Sync <img width="1808" height="1012" width_o="1808" height_o="1012" data-src="https://freight.cargo.site/t/original/i/9b3feef66bc58d47a20347a7d3305512ef02165d88324ca90587b116ac95a323/PW1.jpg" data-mid="75478848" border="0" src="https://freight.cargo.site/w/1000/i/9b3feef66bc58d47a20347a7d3305512ef02165d88324ca90587b116ac95a323/PW1.jpg" /> <img width="1808" height="1012" width_o="1808" height_o="1012" data-src="https://freight.cargo.site/t/original/i/5c559be8b85d9062d84ef7cd233ba1ac9d3e6d9898fff9b51b629a9804aa7bda/PW2.jpg" data-mid="75478850" border="0" src="https://freight.cargo.site/w/1000/i/5c559be8b85d9062d84ef7cd233ba1ac9d3e6d9898fff9b51b629a9804aa7bda/PW2.jpg" /> <img width="1808" height="1012" width_o="1808" height_o="1012" data-src="https://freight.cargo.site/t/original/i/8ddb925dfe863760cb28ff1acdbb3e763618a1a4f4aaf24878c6a2863de3feef/PW3.jpg" data-mid="75478851" border="0" src="https://freight.cargo.site/w/1000/i/8ddb925dfe863760cb28ff1acdbb3e763618a1a4f4aaf24878c6a2863de3feef/PW3.jpg" /> <img width="1808" height="1012" width_o="1808" height_o="1012" data-src="https://freight.cargo.site/t/original/i/099a2efe143bdfcb2fa678869b8ecf784045e9cbf874988b4a0af8698e8c1447/PW4.jpg" data-mid="75478853" border="0" src="https://freight.cargo.site/w/1000/i/099a2efe143bdfcb2fa678869b8ecf784045e9cbf874988b4a0af8698e8c1447/PW4.jpg" /> Next︎