In the summer of 2017, Samsung set out to make everyone rethink the way they capture their experiences with Unframed: the largest 360 and VR content partnership program in history. We worked on the project's naming, branding, and integrated campaign, including a series of virtual reality films/experiences.

Client: Samsung
Role: Art Direction
Year: 2017

Collaborators: Ivan Guerra, Mike Donoughy, Chris Joakim, Chris Northam, Eric Jannoun, Rodrigo Burdman

Press: Billboard, Variety, Hollywood Reporter, Steve Wozniak