What's cooler than riding a bike inside your home? Riding outside.

In a new collab with SE Bikes, we decided to challenge the hype of indoor biking by inviting people to ride outside and connect with culture again. For Vans, life happens OUT OF THE ROOM AND “OFF THE WALL”.
Client: Vans
Role: Creative Direction / Writer
Year: 2021

Collaborators: Trinity Rose, Brooke Burt, Alex Johnson, Lindsay Larson, Filipe Zapelini, Mika Altskan, Mah Ferraz, Lou Schmidt, Bob LaSalle, Rob Teague, Carly Gomez, Nate Rogers

Press: Hypebeast, Muse by ClioBaller Status, Clube de Criação, Respect, Kicks on Fire


All works © Bruno Luglio 2023. Please do not reproduce without the expressed written consent of Bruno Luglio.