To launch Apple Music's new features, we created nine social-first videos, each capturing the feeling of the feature in a treatment made to live natively on social.
Directed by Max Siedentopf, Produced by DIVISION.
Directed by Max Siedentopf, Produced by DIVISION.
Client: Apple Music
Role: Creative Direction
Year: 2026
Collaborators: Lucas Tristao, Sara Phillips, Chris Trumbull, Naz Arandi, Sean Murphy, Siavosh Zabeti, JC Abruzzi, Diana Perez, Gautier Fage, Tania Banuelas, Eryk Rich, Dieter Lieber, Scott McDaniel, Jenny McKeever, Courtney Landsman, Kristin Puopolo, Ledi Lalaj Dei, Smith
Role: Creative Direction
Year: 2026
Collaborators: Lucas Tristao, Sara Phillips, Chris Trumbull, Naz Arandi, Sean Murphy, Siavosh Zabeti, JC Abruzzi, Diana Perez, Gautier Fage, Tania Banuelas, Eryk Rich, Dieter Lieber, Scott McDaniel, Jenny McKeever, Courtney Landsman, Kristin Puopolo, Ledi Lalaj Dei, Smith
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