Music has the uncanny ability to help shape, enhance -even change our feelings. In an effort to convert free users into Premium members, Spotify Premium brought this sentiment to life with “All the Moods” -a campaign featuring 11 unique videos & 25 illustrations showing how music affects our moods.

For the campaign to work in 76 different global markets, we created a modern, gender-neutral character. Baring no specific age or ethnicity. We then had our character portray 12 universal moods enticed by music. From happy and energetic -to chill and sentimental.

Client: Spotify Premium
Role: Creative Direction
Year: 2019

Collaborators: Jill Menor, Marie Ronn, Chelsea Alburger, Candice Greenberg, Tara Fraser, Andon Espeth

All works © Bruno Luglio 2023. Please do not reproduce without the expressed written consent of Bruno Luglio.